The role of green marketing in the development of economic behavior of the population of Russia and the USA
  • Article Type: Research Article
  • Eurasian Journal of Biosciences, 2019 - Volume 13 Issue 2, pp. 1683-1690
  • Published Online: 03 Nov 2019
  • Article Views: 137 | Article Download: 82
  • Open Access Full Text (PDF)
AMA 10th edition
In-text citation: (1), (2), (3), etc.
Reference: Patsula AV, Leonova VP, Kulyamina OS, et al. The role of green marketing in the development of economic behavior of the population of Russia and the USA. Eurasia J Biosci. 2019;13(2), 1683-1690.

APA 6th edition
In-text citation: (Patsula et al., 2019)
Reference: Patsula, A. V., Leonova, V. P., Kulyamina, O. S., Ponyashova, A. S., Volkov, D. V., Babakaev, S. V., & Vishnjakova, V. A. (2019). The role of green marketing in the development of economic behavior of the population of Russia and the USA. Eurasian Journal of Biosciences, 13(2), 1683-1690.

Chicago
In-text citation: (Patsula et al., 2019)
Reference: Patsula, Andrey V., Valentina P. Leonova, Olga S. Kulyamina, Anastasia S. Ponyashova, Daniil V. Volkov, Sergey V. Babakaev, and Viktoria A. Vishnjakova. "The role of green marketing in the development of economic behavior of the population of Russia and the USA". Eurasian Journal of Biosciences 2019 13 no. 2 (2019): 1683-1690.

Harvard
In-text citation: (Patsula et al., 2019)
Reference: Patsula, A. V., Leonova, V. P., Kulyamina, O. S., Ponyashova, A. S., Volkov, D. V., Babakaev, S. V., and Vishnjakova, V. A. (2019). The role of green marketing in the development of economic behavior of the population of Russia and the USA. Eurasian Journal of Biosciences, 13(2), pp. 1683-1690.

MLA
In-text citation: (Patsula et al., 2019)
Reference: Patsula, Andrey V. et al. "The role of green marketing in the development of economic behavior of the population of Russia and the USA". Eurasian Journal of Biosciences, vol. 13, no. 2, 2019, pp. 1683-1690.

Vancouver
In-text citation: (1), (2), (3), etc.
Reference: Patsula AV, Leonova VP, Kulyamina OS, Ponyashova AS, Volkov DV, Babakaev SV, et al. The role of green marketing in the development of economic behavior of the population of Russia and the USA. Eurasia J Biosci. 2019;13(2):1683-90.

Abstract

A comparative approach to the identification and analysis of different causes of the genesis of green marketing in Russia and the United States is being developing. Argues the thesis that Russia is half a century behind in green marketing compared to the United States. Alternative methodological approaches to assessing the impact of green marketing on the development of economic behavior of the population are diagnosed. On basis of the original classification of types of economic behavior, specified by ten profiled criteria, such key components of the development of economic behavior of the population as rationalization, ecologization and humanization are represented and interpreted. Alternative barriers to the development of environmentally oriented economic behavior in Russia and the United States are revealing. Data of electronic mass media and communications, results of researches of marketing and consulting agencies are used. Based on the application of the methods of content analysis and retrospection, the problem of humanization of consumption in the USA, legislative confusion and turmoil in the field of regulation and control of the Russian market of eco-products are diagnosed. The conclusion is substantiated that the American model of population segmentation by different modes of environmentally-oriented economic behavior is inapplicable to Russian reality: active supporters of the consumption of eco-products, staunchly and consistently opposing pollution of the natural environment; proponents of a healthy lifestyle, aware of the value and importance of organic food; buyers who drifting towards the consumption of eco-products; pragmatists who accurately weigh on the scales the material and financial benefits of buying eco-products; consumers who refraining from buying organic products for reasons of ignorance or lack of necessary funds.

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