Measure of input/output efficiency of agricultural supply and marketing cooperative implementing service innovation strategy
  • Article Type: Research Article
  • Eurasian Journal of Biosciences, 2020 - Volume 14 Issue 2, pp. 3985-3989
  • Published Online: 17 Oct 2020
  • Open Access Full Text (PDF)


Recently, governmental reformation is all the rage worldwide. One after another, any nations execute entrepreneurial government reformation of new public strategy. The innovation of government department is to enhance nationals’ well-being and national competitiveness. Agricultural supply and marketing cooperative has been working on enhancing farmers’ well-being and promoting agricultural development for a long time. It plays an important part in being the entry level organization for farmers and has been doing a great job. Therefore, in order to strengthen market competitiveness, the cooperative should be service innovation oriented and look for all kinds of business strategies and then discuss how to execute the service plan more precisely.
This research use supply and marketing cooperative in Shanghai as research objects, and furthermore pick out more representative ones to run data empirical analysis through Delphi Method and Data Envelopment Analysis. There’re 15 DMU in all. The research results are shown as following: 1.One DMU presents strong-form efficiency, revealing that supply marketing cooperative implementing service innovation strategy is strongly efficient; Five DMUs show efficiency value between 0.9 and 1, which means marginal inefficiency; Nine DMUs appear efficiency value below 0.9, which means obvious inefficiency. 2. Slack variable analysis brings up the way to improve the excess and shortage input problem in supply and marketing cooperative. Lastly, according to the results, the author proposed some suggestions, hoping they could help the cooperative earning profit, increasing customer confidence and loyalty. After that, they could take it one step further and increase the competitiveness of agricultural supply and marketing cooperative.


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