Formation of new food market segments and features of its functioning under modern conditions


The research showed that the food market is changing in structure and in product quality. The concentration coefficient of firms in the industry market is growing, and with the growth of the market for high-quality products, the elasticity of demand is increasing. The market is differentiated by product quality. It is forms segments of high-quality products. It means that competition has changed. Accordingly, regulatory methods and mechanisms must be brought into the system. In the regulation of pricing, the main attention should be paid to purchase prices, at which direct producers are forced to sell goods. In the regulation of product quality, along with market it has to be applied clear institutional rules, norms, restrictions. In price regulation, it is often necessary to use carefully developed and refined methods of influencing demand and supply, based on those changes that occur in the market structure and nature of demand.


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