Abstract

The Article Relevance. At present, with the social changes growth increasing, the importance of culture, which is increasingly becoming the center of public attention and social interests, is undoubtedly becoming more and more important. People of the modern world who are constantly experiencing stress, fatigue from everyday problems and psychological stress at work are looking for an opportunity to escape and relax. The purpose of the study is to determine the demand for cultural and leisure services among students. Research methods: as a research method, the researchers use the questionnaire method, which allows them most effectively to determine main groups of consumers of cultural and leisure services and whether students are in demand for these services. Research results: the article considers the peculiarities of motives for visiting cultural events by students. The novelty and originality of the research lies in the fact that the sources of consumer information for students are considered for the first time. Authors revealed that sources of consumer information by their nature could be personal, public, and empirical. They show that the most effective source of information about upcoming events is outdoor advertising. It is revealed that when attending a particular cultural event, such opportunities are important for students as expanding their own horizons, gaining new skills and relaxing after working days. Visiting the theater for students is a festive event. Less popular among students are such opportunities as meeting with your favorite actors, performers, and spending time with friends. It is determined that the majority of the student audience does not consider the theater as a communication platform. It was revealed that with age, the desire to attend performances for the sake of aesthetic recreation increases, including the role of visiting new theater productions. Practical significance: the data obtained in this work can be used in social psychology, pedagogy, age psychology, as well as for further theoretical development of this issue.

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