Environmental analysis of Smart Sago (SS) product marketing strategy
AMA 10th edition
In-text citation: (1), (2), (3), etc.
Reference: Samad S, Hasyim AW. Environmental analysis of Smart Sago (SS) product marketing strategy. Eurasia J Biosci. 2019;13(1), 207-211.

APA 6th edition
In-text citation: (Samad & Hasyim, 2019)
Reference: Samad, S., & Hasyim, A. W. (2019). Environmental analysis of Smart Sago (SS) product marketing strategy. Eurasian Journal of Biosciences, 13(1), 207-211.

Chicago
In-text citation: (Samad and Hasyim, 2019)
Reference: Samad, Sofyan, and Abd Wahab Hasyim. "Environmental analysis of Smart Sago (SS) product marketing strategy". Eurasian Journal of Biosciences 2019 13 no. 1 (2019): 207-211.

Harvard
In-text citation: (Samad and Hasyim, 2019)
Reference: Samad, S., and Hasyim, A. W. (2019). Environmental analysis of Smart Sago (SS) product marketing strategy. Eurasian Journal of Biosciences, 13(1), pp. 207-211.

MLA
In-text citation: (Samad and Hasyim, 2019)
Reference: Samad, Sofyan et al. "Environmental analysis of Smart Sago (SS) product marketing strategy". Eurasian Journal of Biosciences, vol. 13, no. 1, 2019, pp. 207-211.

Vancouver
In-text citation: (1), (2), (3), etc.
Reference: Samad S, Hasyim AW. Environmental analysis of Smart Sago (SS) product marketing strategy. Eurasia J Biosci. 2019;13(1):207-11.

Abstract

This environmental study aimed to characterize alternative strategies for marketing of the smart sago (SS) product by observing the implementation of marketing, segmenting and targeting, and positioning strategies using a SWOT analysis. Data were collected through observation, interview, and documentation, and analyzed with data reduction, presentation, and conclusion. The strategy applied was to segment the market for SS in terms of people commonly divided in regions in North Maluku with an average age between 30 and 60 years old. The positioning of the product was focused on the development of the SS product that makes it distinct in terms of flavor and smell, and creation of a high-quality product. The development of smart sago is seen as the appropriate approach due to the fact that the business unit will encounter many environmental opportunities and has the strengths to use those opportunities to its advantage.

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License

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