Abstract

The relevance of this article is to study such a social phenomenon as Internet journalism. The Internet is a full-fledged means of mass communication, in which there are various types of mass media: from social networks to Internet TV channels. The purpose of the study is to determine the specifics of coverage of protest actions on the Internet. Research methods: as a research method, the authors used content analysis as a method of collecting primary information that allows quick and effective investigating the practice of covering various protest actions on the Internet. Research results: the article reveals the specifics of the Internet as a mass communication medium, including as a space for protest activity. The novelty and originality of the research lies in the fact that for the first time mass communication media on the Internet are considered. The study shows that when covering street protests by mass media on the Internet, there is greater efficiency and no restrictions on the placement of material; it becomes possible to cover these events more fully and quickly. It is revealed that protest actions presented by the media on the Internet can be ignored in their printed versions. It is revealed that the media on the Internet conduct a quite intensive discussion in the comments to the material or on the forum, which is not possible in the printed version of the publication. The discussion also continues in social networks, where users also post hyperlinks to the material. It is determined that the power of the owners over the publication, as well as in the printed version, exists, and the political positioning of the owners or persons holding a controlling stake coincides with the editorial policy. It is shown that this power is manifested less harshly by the mass media on the Internet than in printed versions. We can assume that this is because too tendentious publication, if it suppresses the topic, will not get the required number of visits, which will affect the rating of this resource. Practical significance: the data Obtained in this work can be used in social psychology, advertising psychology, as well as for further theoretical development of this issue.

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