In operation, the cocoa agroindustry required capital, so it was necessary to calculate the optimal rate of return on cash money. This research aimed to measure the costs and benefits of cocoa agroindustry over a certain period of time. The net present value was used to measure the net benefit over time resulting from an investment. The results of the net present value analysis show that the cocoa agroindustry micro, small and medium enterprises (MSMEs), were profitable. The cocoa agroindustry MSMEs were quite effective in facing the economic recession during the Covid-19 pandemic. If there was an increase in variable costs and credit interest, and there was no increase in yield, the increase in cash flow would be similarly smaller so that the NPV would also decrease. Cocoa agroindustry MSMEs produced NPV = 0 when the discount was 25.45%. The difference between the MSMEs credit interest of 6% and the break-even point discount of 25.45% was quite large. This suggested that the cocoa agroindustry MSMEs looked strong in terms of profitability.


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