Abstract

The purpose of the study is to study and describe the practices of participation and interaction of city residents that contribute to the expression of civic activity. The survey method is used as a research method, which allows studying the forms and methods of communication between social activists. The article examines the relationship between the development of modern media and the formation of the public sphere. The article analyzes the specifics of online interaction practices of participants of new social movements, describes the need for Internet and media support in the activities of activists, and examines the extent to which the Internet activates civil initiatives. The originality of the research lies in the fact that for the first time social activity and forms of its interaction were studied. It is shown that activists deliberately refuse to organize a free market at the official level, to interact with state structures, and seek help from city authorities. It is revealed that the organizers of actions use Internet resources to promote their ideas, but they evaluate the importance of the Internet network in different ways: the Internet as the main media; the Internet as an additional media; the Internet as an optional media, in contrast to print media, ads and personal invitations. For the first time, it is determined that social activism notes the effectiveness of Internet resources for creating a team, also at the stage of informing citizens about actions and at the stage of distributing a report on the past action. It is shown that new social movements offer a clearly formulated ideology. For free market activists, these are anti-capitalist views, criticism of the consumer society, and a focus on solving global problems. The movement is characterized by a reflexive nature of ideology, which involves analyzing activities, reviewing goals, and searching for ways to develop. It is determined that in General, activists are working to form an urban identity that is an alternative to the image of a passive consumer. It is shown that it is more important for activists to create direct communication, rather than a virtual network for communication. The data Obtained in this work can be used in Economics, management, social psychology and education.

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