A coastal tourist area is a natural resource of non-market goods where its economic value is important to assess and should be calculated due to the available resources to maintain for further generation use. The economic value of coastal tourist area was determined by the willingness to pay (WTP) among the tourist to assess to the tourist site. This article aims to determine the economic value of coastal tourist area in Pasir Bogak beach, Pangkor Island using Travel Cost Method (TCM). By adopting the travel cost method (TCM), the individual travel costs and expenses paid by local tourists for their visit to the coastal tourist area in Pasir Bogak beach were measured. A total of 64 local tourists were selected as respondents of the survey method. The findings suggested that the mean of the total expenses paid by an individual tourist for the duration of between two to three days stay in Pasir Bogak Beach was around RM 219.39 per visit. The studies show that Pasir Bogak beach receive less touristy and a lower economic value because of the attribute of the beach which is very close to the main road, narrow beach size, less beautiful sea watercolour and strong wave.

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